Each and every school year, thousands of seniors graduate high school in excitement of what is to come in their lives. They may be moving away to college, staying home to begin working or even taking time to travel and figure out what their true passion is in life. Many of these graduating seniors and their parents want them to get senior portraits taken to help capture this important time and all the years of school they have accomplished. With all this said, being a photographer that captures senior portraits can be a very great business to be in!
If you are interested in getting into senior portraits, "Creating A Successful Senior Photography Business" is the perfect eBook to give you all the tips and tricks you need to begin. Written by Keala Jarvis with Keala Jarvis Photography, who has a successful senior photography business who averages about $1,300 per senior session, will help you grow your business with marketing, social media, pricing, and more!
Two very important factor that comes directly from this eBook is to figure out what your ideal client is so you can focus your marketing to that specific type of person. We are going to give you a few pointers on figuring out your ideal client below and how to market to them!
1. Find Your Niche
It is much easier to market to one specific group of people and focus your advertising dollars, website and everything else to that one thing. Sure, you can do other work, but having that focus will be beneficial.
When you first start photographing, you are most likely to going to shoot anything you can. You may dabble in weddings, family portraits and anything else someone would hire you for. If seniors are something you do very regularly and you want to focus on them, Keala recommends in this eBook to make the switch quickly and put 110% into it. Some photographers tend to slowly transition to their niche.... still shooting weddings or family portraits here or there and while that is okay, it takes away from your focus of seniors.
2. Market to Teens
When you are a senior portrait photographer, while you want to get the word out to parents who have students, you really do want to focus some of your marketing directly to the teens. Keala says that the best place to find teens is on Twitter. Be sure that your business is on Twitter and is active on there so you can reach as many potential customers as you can!
It is also important to get out and go to where the seniors are. Go to school sporting events in your town, or even work with other vendors to help cross-promote each other. Think about hairstylist or a local boutique that sells prom dresses. Working to promote each other would be very beneficial because these are places that teens will be visiting!
If you are a senior portrait photographer, be sure to check out a few of our other posts including: 3 unique places to find high school senior clients and 2 factors to consider when photographing senior girls.
Finding your niche and marketing is such an important part of your business and if done correctly, will help your business thrive! This guide offers many more great tips about marketing, keeping your clients happy, word of mouth, pricing and so much more. Get "Creating A Successful Senior Photography Business" on sale for a limited time only for only $39.99 (a $129.99 value)!
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