Mini sessions have become very popular and are a great way to find new clients and keep them. When you are planning a mini session, you will typically pick a day and a specific them and try to fit as many 30 minute sessions in as you can. For example, many photographers do mini sessions around holidays like Easter or Christmas and have a nice holiday backdrop.
The BP4U guide "The Ultimate Mini Session Guide" is the perfect tool to help you if you are looking to start doing mini sessions or wants to make their sessions better. With expert tips from Brooke Bustillos, a successful photographer and entrepreneur, and Nicole Speer, a family photographer, this guide is the perfect manual to motivate you and give you creative ideas.
Today we want to share with you 2 tips that come straight from this guide that will help you in planning your own perfect mini sessions.
1. Don't Price Your Mini Sessions Too Low
Brooke Bustillos says right at the beginning of this guide that "whenever you are trying to figure out your pricing, you never want to offer sessions lower than the cost of doing business." This is a great tip to remember and many photographers do price their mini sessions too low. You have to figure in many aspects of the business when pricing these sessions. You need to figure in how long the day will last, how far you have to travel, as well as the cost of any products that you are including in the mini session package, advertising costs you used for promoting the session and more.
Think about it this way... if you are doing mini sessions for 6 hours, and you also photograph weddings that are 8 hours long, take the price you would charge for that day of wedding photography and divide that by the number of clients you are having do mini sessions. You already know that number for your wedding photography package is enough to cover your business expenses and make you profit, so why not use that as a reference. Remember that every single mini session you do could vary in cost depending on where it is located, the cost of the props you are using and anything else extra you need to factor in.
2. Think About Unique And Different Locations To Shoot
If you plan to do a few mini sessions a year come up with different locations for each one so you can capture more clients. If you are doing a session for the holidays, you will most likely be focused on children, so perhaps you could have the session inside near a Christmas tree or by a nicely decorated fireplace.
If you are doing a more general mini session, perhaps one with a summertime theme that was on a beach would entice couples or families rather than just people who want to have their children photographed by themselves. Other fun places that would be more enticing for adults or couples could be libraries, coffee shops, movie theaters, a college campus or a popular bar or restaurant.
Did you love this guide and want to get even more great tips for planning, pricing and marketing your mini sessions? Purchase "The Ultimate Mini Session Guide" today for a great discounted rate. If you purchase now, you can get it for only $49.99 (normally $199.99)!! What a great value for such valuable business tips.
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