Are you a wedding photographer that is trying hard to compete with the hundreds of photographers that are located in the same city as you? In today's world, where it is very easy to purchase a camera and begin a photography business, you want to make sure you stand out from the crowd.
Pricing your wedding photography packages is one of the most important things for your business because it is how you make your money but it also is one of the toughest things to set up. In the awesome BP4U Guide titled "The Business of Wedding Photography," photographer Brooke Bustillos discusses how to best price your photography packages and market them properly to engaged couples. The guide is so comprehensive; she also talks about and provides awesome tips on how she has created a successful business where she has photographed over 76 weddings in a year!
Today, we want to share with you 3 tips that Brooke has included in this guide to help you price your wedding photography packages to sell. Enjoy!
1. Get A Feel For What Other Photographers Charge In Your Area
The average client will spend roughly $2,000 for their wedding photography in Indianapolis but if you are in Chicago, the average client will spend about $3,000. This shows that it totally depends on what market you are located in for the price you should charge. You have to get a good feel for what people will pay in your area because you do not want to price yourself too low or too high.
2. Learn To Say No
Think about this: you are meeting with a client which you have already booked to discuss the specifics of their engagement photos. While with them, they say to you, "One of your competitors is willing to throw in an extra album for the same price as your first package." You must realize now that this client is most likely going to be a problem. You may not have thought so when you first booked them, but because they are STILL discussing the pricing after they have already agreed and booked with you, they will be the ones that will nit-pick everything during the wedding and even after the images have been delivered. Just tell them NO. Give them your prices and be done with it. Just remember, that is the price you have decided will help you to make the money you need to run your business successfully.
Keep in mind that there may be times when you will want to work around a client and their budget. If someone comes to you right off the bat and tells you exactly what their maximum budget is and that they have no room to extend it, and you feel like these people will be a great client, go for it. They have been upfront from the get-go, have not decided to book yet because they want to see if you would even agree to work with their budget. They understand and those are the clients you want. This is your business and you want to use your judgement for these types of price changes.
3. Keep Your Packages Short and Sweet
Try not to have too many different packages. Brooke says in this guide that she tries to have no more than 3 at a time because more than that tends to confuse people. When you have your packages listed out, be short and sweet and tell them exactly what they will get for the price of that specific package. Your goal is to get them to go for the middle package. Do not include everything in the first package and make your most expensive package include everything you offer. That way, your client will want to go for the middle package that you have priced perfectly that will most benefit you and your business as well as your clients.
Pricing is very important to your business, but you also need to consider how you market to your prospects and actually book the client. You also need to think about how you market yourself online. What does your web presence look like and do you make yourself likable? Are you on social media and do you have a quality website that shows off your work but also gives a prospect the information they are looking for when doing their research? You should also list your business on other websites, such as SnapKnot, to make sure you are reaching as many potential customers as you possibly can.
If you liked these 3 tips, there are SO MANY more offered in this 76-page guide, "The Business of Wedding Photography." If you purchase now, you can get it for only $49.99 (normally $149.99)!! What a great value for such valuable business tips.
Have You Signed Up For Our Newsletter?
If not, be sure to enter your info below to to stay up to date on our other giveaways and industry deals and news!