Having a photography business can be so rewarding. You are doing something you are truly passionate about and getting paid for it! What is better than that? When you have your own business, you want to promote, market and work as best and effeciently as you can. One important factor of any business today is to make sure you are online. You want to have a good online presence with a nicely designed website and you also want to be utilizing all the social media sites as well.
Are you wondering what type of information you should be including on your photography business website to make it the most effective as you can for getting new business? Today, we will share with you 4 things you must have on your website.
1. Your Business Name and Contact Information
Number one is so important and so many businesses leave these details off of their website, which can lead to losing business quickly. If you think about it, today's world is online and everyone wants to find information instantly. They do not want to have to search in numerous places to find what they are looking for. If someone is researching possible wedding photographers for their upcoming wedding, and stumble across your website and love the work they see, but can not find a phone number or email address easily, you may lose their business. This is not always the case, but do you really want to test it?
Be sure you have a page on your website dedicated to all of your contact information. Just having an online contact form does not cut it (but having one along with all of your other contact information is okay)! You want to include your name, company phone number and email address as well as links to all of your social media pages. If you have a studio where you work, you want to include an address to that as well. Make sure there is a link to that contact page at the top of your website homepage so that it can be found and clicked on easily.
Janae Shields Photography is a good example of a contact page that is easy to find and has all the relevant information.
2. Samples Of Your Work
What is a photography website without showing off any of your photography? Showcase a little of all the different types of photography you do. If a client comes to your website looking to hire you to photograph a sports event, and all they see is samples of wedding photos, they may decide to look elsewhere. If you are a well-rounded photographer and have many specialties, awesome! But make sure you include samples of everything you do. Your website is a place for you to showoff the excellent work you do, so don't be afraid to showcase your talent!
3. An About You Page
If someone is hiring a photographer for a special event or moment in their life, it is important to show them who you are personally and professionally before they hire you. You always want to make sure you are the perfect fit for your client and the only way to do that is to make sure you get along and understand each others needs. Have a page on your website that talks about you. How you found your love of photography, details about your family and children as well as other passions you have in life. This is also a wonderful place to talk about your personal photography style.
A great example of a nice about page is from George Street Photo and Video. It talks about how the company was founded, the people it includes, a short video as well as other awards and accolades they have won.
4. Fresh Content
Now-a-days, simply having a website is not enough. It is great to have a blog where you regularly post new, fresh content. Regularly does not in any way mean that you have to post daily, but updating your blog once a week - or even twice a month if you struggle to find the time - is good. Posting photos of recent photo shoots, weddings or landscapes you have taken are great post ideas. You can also do informational type posts. For example, as a wedding photographer, provide your tips on what couples should be asking their photographer before they book them. If you love photographing animals, come up with a great post with tips on how to make them the best they can possibly be.
Throughout that content, you want to make sure you also keep SEO in mind which you can do with keyword phrases throughout your website and blog posts as well as making sure all of your photos have Alt and Title tags on them. All of this helps optimize you in Google's search.
Do you have a blog but need a little help coming up with ideas or other content you should be posting about? Photographer Blog Posts Made Easy! would be perfect for you! For $149.99, this guide takes all of the hassle out of writing all your blog posts with 75 pre-written blog posts that are ready to go that you can customize however you see fit!
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