When you have a great list of clients, you want to make sure you stay on their radar with new packages and services you offer, and anything else that can help you get referrals or return business. But with that said, you do not want to bother them to the point that they do not want to hear from you again.
According to the photography guide "How To Make Money With Clients You Already Have," reaching out to them once a month is just enough to stay in the back of their mind so they think of you whenever photos are brought up.
Today we want to share 2 easy ways that you can stay on your clients radar that come straight out of this guide! If you do these along with your other marketing and business efforts, hopefylly you will see some return customers and new ones coming through by referrals!
1. Send A Small Gift
Sending a little something small is a great way to make your client happy and remind them that you are there if needed. The gift is not something that has to be big, but perhaps purchase a photo button or create photo magnets that you can send to each client. You can customize them with a past photo you took from that client or just make it something generic.
Another idea is to send a card each year to your client. Perhaps you photographed a newborn session... each year on that child's birthday, send them a birthday card! If you are a wedding photographer, keep track of your clients anniversaries and send them a card. It may take a little planning ahead but keeping past clients happy and on your radar will pay off!
2. Check In With A Message To See How They Are
If you would prefer not to have a cost associated with staying on your clients radar, you can simply take time and send your clients a quick email or message on Facebook. You are most likely already following past clients and if you see something great happening in their lives, reach out and say hello or congrats! If it is a client you have not talked to in awhile, shoot them a quick email just to say hi and see what is going on in their lives. Just that little gesture is a great reminder for them to you use as their photographer if they have an event or special occasion coming up in the future.
Staying on your clients radar is so important for your photography business. Perhaps you have a newsletter that goes out a few times a year that tells them new services you offer or shows off some of your most recent work. Whatever it is you do, you will find that you get referrals and repeat clients by taking the time to stay in touch!
Are you having trouble booking new clients? Are your past clients not coming back? If you're wondering what are you doing wrong and how you can fix it, "How To Make Money With Clients You Already Have" will help you go back and focus on the clients you already have and pull them back in with fresh, unique ideas.
It will teach you how to gain loyal clients, make them feel special, exceed their expectations and stay on their radars. It also gives you ideas on making money around the holidays. Sample emails, social media statuses and blog posts are included for you to just copy and paste to your clients to make your life easier. Also includes Excel form for easy client organization.
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