Whether you have a great photography business that you have been growing for 20 years or you are just in the first few years of starting yours, it is so important to utilize the clients you have already photographed and worked with over the years. Everyone knows that word-of-mouth and referrals from people you have already photographed are a wonderful way to get new customers. But now-a-days, with the thousands of photographers out there, it can be difficult to find tons of new clients.
How do you utilize those clients you have already worked with to make more money and find brand new ones along the way? The guide "How To Make Money with Clients You Already Have" is a wonderful eBook that will give you great ways to do this and we wanted to share 2 of those ways with you today.
1. It All Begins With Customer Service
In order to use your existing clients to find new ones, you have to use excellent customer service in your business all the time. Make sure your clients are happy, they love the work you have done and provided to them, and if they do not, help to figure out a way to make it right. Like we said before, word-of-mouth is very important and we all know that someone is more likely to tell everyone they know if they are unhappy or had an unpleasant experience with a service.
2. Stay On Your Clients Radar
Social media is huge and is a great way to keep in touch with your past and current clients. Post a sample of a family session and tag your client, comment on posts they make about current things that are going on in their lives. The more they see you and your business in front of them, the more they will remember the great work you did and when a friend or family member asks them about if they know of a photographer, you may just pop into their head since you stay in their radar.
Also be sure to send out emails with your current specials, really great blog posts you have posted on your website with new photo sessions you have done and even just emails to check in and see if there is anything you can help them with.
There are SO many more things you can do to make money with clients you already have but we hope these 2 tips have been helpful for you. If you are interested in reading more of this awesome eBook, "How To Make Make Money With Clients You Already Have," you can purchase this guide today for $62.50.
In it, you will learn how to gain loyal clients and exceed their expectations. It also will tell you how to make money around the holidays and gives some great marketing strategies to help you stand out from the competition. There are also sample emails, social media statuses, blog posts and an excel form for easy client organization to make your life easier.
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