search engine optimization

Check Out This New SEO For Photographers Course That Can Help You Grow Your Photography Business

Are you a photographer who wants to make more money, while also spending more time doing what you love.... taking photos? Do you love taking photos but the website and blog side of things causes you to stress? No matter what type of photographer you are, whether you take portraits, photograph weddings or travel around the world capturing amazing landscapes, you need to market yourself and your business and SEO is an ideal way to do that. 

You have to check out this all new course called SEO for Photographers: The Complete Course that will teach you how to set up and optimize your website, capitalize on keywords that will bring you increased traffic and revenue (even while you sleep), and build links back to your site which sends signals to Google that you are LEGIT and open for business. You can even get started in a free trial that gives you access to the entire first chapter of the course, the first 6 video lessons. 


Check out this quick video below that tells you a bit more about SEO For Photographers: The Complete Course. 

In this course you will learn how SEO works, on-page optimization, off-page optimization, link building techniques, technical optimization, key factors for success, keyword research, photography specific SEO, how to monetize your site and advanced SEO techniques. 

Here are some of the things you will get from this course:

  • Lifetime access to 51 video lessons broken up over 8 chapters so you can take the course at your own pace.
  • An advanced track for those that want to go a step further into the world of SEO to make a bigger impact. 
  • Case studies of real photographers that have taken the SEO For Photographers course and what they did to achieve success. 
  • A library of checklists, resources, guides and cheat sheets to help you every step of the way. 


SEO For Photographers: The Complete Course was created by Justin Katz, a Professional landscape photographer, SEO expert, and co-founder of Travelstoked. Justin has been taking photos since he was 13 and had been dreaming of becoming a professional photographer since day one. But like many of you reading this, it wasn’t always easy for him while juggling school, a job, and making time to take photos and so he got burnt out. While working a marketing job to pay the bills, Justin learned about SEO which would change his path (and life) forever!

Be sure to click here and read even more about this great course! SEO For Photographers: The Complete Course will help you learn all you need to know about search engine optimization. 


3 SEO Mistakes That You Do Not Want To Make

Doing great SEO for your business is difficult to do, especially since you are so busy with so many other things. With that said, Search Engine Optimization is very important. You want to optimize your website and blog for that top search rank so potential customers will be able to find you first when doing a quick google search. You must work smarter than your competing photography businesses around you.

There are many common mistakes people make when doing SEO. With many people out there making these mistakes, you want to be sure you do not so you can trump the competition. Here are three mistakes that you should always try to avoid.

You Use Your Name To Optimize

Many photography business names are the actual name of the photographer... for example Ryan Cooper Photography. You want to make sure you are optimizing yourself in a search as your ENTIRE business name, not just your first and last name. Start optimizing your blog and website with your whole business name, and you will most likely find yourself show up high in a google search. 

You Don't Think About What Your Client Would Search For

You have to be able to predict what your target market is likely to search for and you have to make sure you rank for those specific types of searches. Think about what someone who is looking for a portrait photographer would search for. As a photographer yourself, you may think that "portrait photographer" would be the best keyword phrase to use, but is that really what others who are not photographers would think about? Instead, they may search "kid photographer" or "family photographer." And if you rank well for "portrait photography" since that is the label you put all over your website (instead of "family photographer" or "kid photographer," you are going to miss out on a lot of potential traffic.

You Consider Yourself International

Unless you have reached a very specific and high level in the industry, you are not an international photographer. Those who truly have an international presence know who they are (and probably do not need our advice whatsoever). For the rest of the photographers out there, you may book a random travel gig here or there, but keep in mind that your business must first start where you are located.  In order to get yourself started and well known in your location, you need to rank well in your area. You can do this by including a focus in your SEO on targeting your immediate location by mentioning that area in your website copy. You can even do this by getting featured in local publications. With that type of marketing in your region, you have the potential to grow your business great around your region.

If you are doing your marketing online, posting your blogs a few times a week and update your website regularly, you need to make sure your SEO is working the best it can for your business. Make sure you are not making these 3 mistakes so you are marketing to your full potential. 

This article was originally found on FStoppers. If you liked this article, you may also enjoy: 


Ever needed a little bit of help when it comes to your photography contracts, booking contracts, client consult forms, photo release forms? No problem... these Contracts & Forms For Photographers would be perfect for you! For $99.99, you will get 8 different contracts that will be able to help you run your business easier! 




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