We all know that pricing your photography is one of the most important parts of your business. Your prices can make or break you as a company. You want to make sure you have prices that help you cover all of your business expenses but can also make some profit as well. You also want to set your rates so high that you are above all of your competition but you also don't want to undervalue yourself either. Be sure you check out this blog post on 4 things to consider when you are pricing your photography.
Once you have secured your prices, do you include those prices on your website for everyone to see or not? Brooke Bustillos, a photographer who collaborated on the BP4U Guide called "How To Start Your Photography Business," suggests that you DO NOT include your prices on your website. Why, do you ask? Read below to find out.
What reason does Brooke have for not including your pricing on your website? It is simple.... if you do not have your photography prices online when your customer is doing research, then they HAVE to reach out to you in order to get those prices. This can be very beneficial to your business for this reason:
You Get Their Contact Information
When they reach out to you to find out about your prices, you automatically have gotten an email address, phone number (or both) so that you can keep in touch with that person. Even if they do not book with you right away, who's to say they will not book with you in the next year or two... or the next time someone in their family is looking to take portraits or is in need of a wedding photographer?
With their contact information, you can add them to your monthly or quarterly newsletters that talk about your business, show off some of your recent work, etc. You can even send them deals, discounts, mini-sessions and other offers you are having throughout the year. Staying in touch with a potential client is always beneficial... you never know when they will need a photographer or know someone else who needs one and will recommend you!
Do you love this tip and want more to make sure you are prepared with your own photography business? Do you want to know how best to increase your prices and the best things to blog about for your business? How about the best ways to advertise and what social media sites you should be interacting on daily?
Your photography business is so important and whether you are a new business owner or just looking for some great tips from well-established photographers then "How To Start Your Photography Business" is 133 pages of great tips, suggestions and more that would be perfect for you!
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