There are SO many social media platforms out there today that can make it overwhelming and hard to decide which ones you should spend your time on. We understand it...your time is precious. Many of you have a photography business and would rather be spending your time out actually taking photos, but you must remember that in today's technology driven world, social media is so important to marketing your business. Most of your potential customers are on social media and it is a great way to reach a larger range of people.
How can you possibly keep up with all the social media sites out there today on a daily basis? There's Facebook, Pinterest, Instagram, YouTube, Google+, Twitter, Snapchat, Tumblr, Reddit, and the list goes on and they are all evolving and changing at a very fast pace.
With all of these, which ones are the MOST IMPORTANT for photographers to be on? There is no need for you to be on all of them (unless of course you want to!) so which are the ones you should focus your time on? Read on below to find out.
Facebook is a great way to reach many different people and it has stuck around and continues to grow. With all the evolving social media and new platforms popping up, Facebook has evolved with the rest and continues staying on top and you want to be sure to be on the site.
It is important to have a business page on Facebook that you post on regularly. Mixing up what you post about it a good idea...you want to share your work and business information, but that is not what you always want to talk about. Post your recent photos and information about a new service you offer or discounts you have going on. You also want to post as an industry expert. For example, if you are a wedding photographer and trying to market to engaged couples, post information on 'finding a great photographer,' or on '10 wedding photos you want to make sure that your photographer gets,' can make you stand out and be seen as an expert.
Along with posting, you also want to make sure you take time to comment and like other's pages and posts. If people are commenting on your posts, be sure you respond back with them so you keep the communication going. If you see something posted on another photographer's page that you think is great information, share it. If you share the love, they may do the same for you.
Such a variety of people are on Facebook and their advertising can help you to specifically target a certain type of person that you are looking for. For example, if you are trying to promote your wedding photography business to engaged couples in New York, you can specifically do that with a sponsored post. Or, if you are looking for people who love pets, Facebook can make that happen. With decently low prices for a sponsored post that can work around many budgets, you can easily boost the social media marketing you are doing for your business so it can be more viral.
Instagram is a great way to show off your amazing photography and if you are not on here, you are missing out on big potential opportunities. With over 500 million monthly active users as of June 2016 (according to Statista), the Instagram app is one of the most popular social media sites worldwide.
This platform is literally created to share photos... how perfect is that for a photographer? All you want to do in your business is promote your photos and market your business to others looking for a photographer. It offers a very easy place to post your photos and search for specific groups of people based with keywords (otherwise known as hashtags).
Hashtags are very useful to the Instagram platform. Using specific hashtags helps you to interact with your target audience. You can include specific hashtags with your photos so that others can find your work when searching for that same keyword or phrase. An example... if you photograph landscapes and use #landscapephotography with your photo, others searching for that same hashtag will see your photo. You can also search specific hashtags to find and start following others. If you are looking for engaged couples or someone planning their wedding, searching for #engaged, #imengaged, or #isaidyes could pull up profiles of people potentially looking for a wedding photographer.
The third social media platform that is important for your photography business is Pinterest. You have your own profile and can create "boards" where you can pin things. If you post an article with lots of photos on your blog from a recent photo shoot you did, you can pin that to one of your specific boards and it will link from Pinterest directly back to that blog post on your website. When others see your post and share it, it has the potential to become very popular and go viral.
People get on Pinterest for inspiration. Whether they are looking for inspiration when planning their wedding, redecorating their home, for cooking or even tips on how to capture amazing photos at sunset, you can find anything you need on this platform which makes it such a huge success. If you pin recent wedding photography you have taken or even pin blog posts you write, people will see your pins and it can bring your website much more traffic.
Pinterest is also a great place for you to send your customers (and potential customers) as a resource. Perhaps you are a photographer that loves teaching other photographers and you have a board that is titled "photographer resources" that includes tons of great photography related information... you can point other photographers to your board so they can get some great industry information. If you are a wedding photographer, perhaps you have a board of gorgeous wedding gowns to help bring more wedding planning inspiration to your brides.
If you are active on Facebook, Instagram and Pinterest for your photography business, then you are doing pretty great! Just be sure to post on a regular basis, stay active and engaging and the possibilities for your marketing are endless!
Still having a hard time coming up with different things to post about? Make sure you also check out these 7 social media post ideas that will keep your followers engaged.
If you are still in need of a little more help with your social media but do not have the budget to hire a social media expert, then this Social Media Kit Bundle is perfect for you! Get 5 great social media products bundled together to help you do your social media like a pro for only $350!
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