What Social Media Platforms Are Most Important For Your Photography Business?

There are SO many social media platforms out there today that can make it overwhelming and hard to decide which ones you should spend your time on. We understand it...your time is precious. Many of you have a photography business and would rather be spending your time out actually taking photos, but you must remember that in today's technology driven world, social media is so important to marketing your business. Most of your potential customers are on social media and it is a great way to reach a larger range of people. 

How can you possibly keep up with all the social media sites out there today on a daily basis? There's Facebook, Pinterest, Instagram, YouTube, Google+, Twitter, Snapchat, Tumblr, Reddit, and the list goes on and they are all evolving and changing at a very fast pace.  

With all of these, which ones are the MOST IMPORTANT for photographers to be on? There is no need for you to be on all of them (unless of course you want to!) so which are the ones you should focus your time on? Read on below to find out. 

Photo credit: Social Media Examiner

Photo credit: Social Media Examiner


Facebook is a great way to reach many different people and it has stuck around and continues to grow. With all the evolving social media and new platforms popping up, Facebook has evolved with the rest and continues staying on top and you want to be sure to be on the site. 

It is important to have a business page on Facebook that you post on regularly. Mixing up what you post about it a good want to share your work and business information, but that is not what you always want to talk about. Post your recent photos and information about a new service you offer or discounts you have going on. You also want to post as an industry expert. For example, if you are a wedding photographer and trying to market to engaged couples, post information on 'finding a great photographer,' or on '10 wedding photos you want to make sure that your photographer gets,' can make you stand out and be seen as an expert.   

Along with posting, you also want to make sure you take time to comment and like other's pages and posts. If people are commenting on your posts, be sure you respond back with them so you keep the communication going. If you see something posted on another photographer's page that you think is great information, share it. If you share the love, they may do the same for you.  

Such a variety of people are on Facebook and their advertising can help you to specifically target a certain type of person that you are looking for. For example, if you are trying to promote your wedding photography business to engaged couples in New York, you can specifically do that with a sponsored post. Or, if you are looking for people who love pets, Facebook can make that happen. With decently low prices for a sponsored post that can work around many budgets, you can easily boost the social media marketing you are doing for your business so it can be more viral.  

Be sure you are following Camera Giveaways on Facebook! 


Instagram is a great way to show off your amazing photography and if you are not on here, you are missing out on big potential opportunities. With over 500 million monthly active users as of June 2016 (according to Statista), the Instagram app is one of the most popular social media sites worldwide. 

This platform is literally created to share photos... how perfect is that for a photographer? All you want to do in your business is promote your photos and market your business to others looking for a photographer. It offers a very easy place to post your photos and search for specific groups of people based with keywords (otherwise known as hashtags). 

Hashtags are very useful to the Instagram platform. Using specific hashtags helps you to interact with your target audience. You can include specific hashtags with your photos so that others can find your work when searching for that same keyword or phrase. An example... if you photograph landscapes and use #landscapephotography with your photo, others searching for that same hashtag will see your photo. You can also search specific hashtags to find and start following others. If you are looking for engaged couples or someone planning their wedding, searching for #engaged, #imengaged, or #isaidyes could pull up profiles of people potentially looking for a wedding photographer.  

Be sure you are following Camera Giveaways on Instagram! 


The third social media platform that is important for your photography business is Pinterest. You have your own profile and can create "boards" where you can pin things. If you post an article with lots of photos on your blog from a recent photo shoot you did, you can pin that to one of your specific boards and it will link from Pinterest directly back to that blog post on your website. When others see your post and share it, it has the potential to become very popular and go viral. 

People get on Pinterest for inspiration. Whether they are looking for inspiration when planning their wedding, redecorating their home, for cooking or even tips on how to capture amazing photos at sunset, you can find anything you need on this platform which makes it such a huge success. If you pin recent wedding photography you have taken or even pin blog posts you write, people will see your pins and it can bring your website much more traffic.  

Pinterest is also a great place for you to send your customers (and potential customers) as a resource. Perhaps you are a photographer that loves teaching other photographers and you have a board that is titled "photographer resources" that includes tons of great photography related information... you can point other photographers to your board so they can get some great industry information. If you are a wedding photographer, perhaps you have a board of gorgeous wedding gowns to help bring more wedding planning inspiration to your brides. 

Be sure you are following Camera Giveaways on Pinterest! 

If you are active on Facebook, Instagram and Pinterest for your photography business, then you are doing pretty great! Just be sure to post on a regular basis, stay active and engaging and the possibilities for your marketing are endless! 

Still having a hard time coming up with different things to post about? Make sure you also check out these 7 social media post ideas that will keep your followers engaged

If you are still in need of a little more help with your social media but do not have the budget to hire a social media expert, then this Social Media Kit Bundle is perfect for you! Get 5 great social media products bundled together to help you do your social media like a pro for only $350! 


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5 Year Old Photographer Who Has More Than 140,000 Instagram Followers!

This 5 year old is Hawkeye Huey. His dad, Aaron Huey, a National Geographic photographer, started making his way around the West Coast in 2014 and wanted to share the fun with his son, who was 4 at the time. He bought Hawkeye a Fuji Instax camera and loved seeing his son's perspective with the things he photographed. 

Now, Hawkeye has more than 139,000 followers on an Instagram account run by his father and he is now represented by National Geographic. They also started raising money through Kickstarter to help Hawkeye publish his first book. The fundraiser is complete and they raised well over their initial goal of $35,000.  

Huey shared some of his best shots with Business Insider and we wanted to share them here for you all to see the unique perspective of this 5 year old! 

The father and son traveled from Seattle to the Salton Sea in southern California. Their goal was to build and sleep in blanket forts in the desert. They went to rodeos, climbed mountains and visited Native American markets. 

Huey posted one photo of his son with his camera and his followers wanted to see more but he did not want to flood his account. It was actually National Geographic who suggested to start a separate account for Hawkeye, and by the end of the first day, 10,000 people had started following him. You can follow his work on Instagram @HawkeyeHuey

Huey said that what makes Hawkeye's images so special is "one of the most obvious things about them is that they are from 3 feet off the ground. It is an angle no one ever sees."

Here are a few of Hawkeye's photos. 

After Hawkeye had taken about 500 photos, his dad felt there were enough for a book, so he organized the best shots. By the time he turned 5, Hawkeye had taken almost 1,000 photos. 

Be sure to read more about their journey, some of their favorite stops and things they photographed on the original article in Business Insider

What do you think of this boy's work? Tell us below! 

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This Couple Was Looking For Wedding Photography In Exchange For Instagram Publicity

As we have said time and time again, social media is important for marketing your photography business in today's technology driven world. But, some things take it a little too far in our opinion! 

A young couple in the Chicago area decided they wanted to find a photographer to shoot their wedding in exchange for Instagram publicity. The couple's Instagram has over 17,600 followers.

Like this article in PetaPixel mentions, there are many times when there are big events that will be hugely publicized in the media realm who are looking for "sponsors" for the event in exchange for that awesome publicity. That makes sense.... when you and your business will truly get something out of the amount of work put in.    

Photographer Kate Hailey saw the couple's post and decided to comment. In one of her quotes she said "it is highly offensive to think, much less ask, for people to provide you with goods and services for free. Do you actually think you are special or any different than any other couple because you have followers on Instagram?" 

Here is her full response in the image below. 

Definitely an interesting request and the original listing has been deleted since it was flagged by other Craigslist users. 

What are you thoughts on this request? We would love to hear below in the comments section. 

Marketing in today's busy technology driven world is so important and helps you succeed... but there is no need to just give your work away like this couple is asking for someone to do. With proper marketing of your products, your business will soar! 


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If not, be sure to enter here for a chance to win a Canon 5D Mark III or Nikon D800! Also, enter your info below to to stay up to date on our other giveaways and industry deals and news!